Growing annual transactions by $1.5 billion with Visa
Visa, the wordlwide leader in payment processing, sought to achieve growth in three strategic areas that had historically underperformed in Latin America and the Caribbean. The regional merchants had been slow to adopt recurring payments while ecommerce growth and international transactions were hampered by fear of fraud.
Working with the top merchants and financial institutions in the region.
lines of transactional data analyzed
strategic action plan
est. annual growth in transactions
Oscar Guzman interviewed subject matter experts and collaborated with regional stakeholders including merchants and financial institutions to develop a multilevel strategy to drive growth in international transactions, online sales, and recurring payments. The action plan included 27 distinct initiatives estimated to increase transactional volume by $1.5 billion annually.
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