Branding a local law firm

Russel Ireland, a law firm in Covington, Kentucky, wanted to build a brand that was professional and emphasized the “local” in their local law practice. First designing an original logo based off of Covington’s signature “C” design and then refining a new logo based off of the landmark Roebling Suspension Bridge, Guzman Labs crafted branded materials tailored to the practice’s market and strategic objectives.

The John A. Roebling Suspension Bridge spanning the Ohio River between Covington, Kentucky and Cincinnati, Ohio.

Original Logo

Design inspired by the City of Covington’s updated branding.

“Easy to work with and went beyond the call of duty. Highly recommended.”

Adam M. Russel

Attorney at Law, Russel & Ireland Law Group

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