Building an online platform for a recreational sports startup

Koala Kickball, a recreational sports startup founded by 3 friends in Miami, needed an online platform to serve as the company’s primary customer touch-point. The website, which would launch with the company, also needed to introduced and differentiate the brand in the crowded recreational adult sports market.

Online Store

The website is powered by Woocommerce, the Internet’s most popular ecommerce platform and accepts payments via a third party gateway. Customers can register for a signle season of play or subscribe to a league at a discount. Branded apparel is also printed and fulfilled ondemand by a third party supplier.

Event Management

Robust event management software allow customers to view upcoming games and team matchips by league, lookup driving directions to the event location, and add the event and reminders to their personal calendars. 

Players, Teams, and Leagues

Customized CRM software allows league subscribers to create, join, and manage teams. Players create and manage their own profiles including profile pictures. Team captains can invite players to a team they’ve created and others can join through free agency.

KoalaKickball.com serves as both Koala Kickball’s branding and sales engine, and the online hub for customer service and relationship management.

Leads funneled to the website can quickly learn about the company’s ethos, league locations and playing dates, upcoming calendar, and after parties.

Customers can either register for a single season of play or purchase a league subscription at a discount. Once registered, players can immediately manage their profile page, upload a picture, and either create or join a team.

Team captains are able to reserve their team’s t-shirt color and players can purchase branded apparel.

 

KoalaKickball.com serves as both Koala Kickball’s branding and sales engine, and the online hub for customer service and relationship management.

Leads funneled to the website can quickly learn about the company’s ethos, league locations and playing dates, upcoming calendar, and after parties.

Customers can either register for a single season of play or purchase a league subscription at a discount. Once registered, players can immediately manage their profile page, upload a picture, and either create or join a team.

Team captains are able to reserve their team’s t-shirt color and players can purchase branded apparel.

Digital Advertising

Across multiple sales cycles and digital platforms, Guzman Labs crafted and managed digital advertising campaigns to improve increase awareness, improve customer retention, and convert sales. Over the first three campaigns, onsite conversion improved by 100%

From its inception to its growth and continued success, Guzman Labs partnered with Koala Kickball for everything from branding, website design and development, an advertisement campaigns. In 2019, Koala Kickball celebrated 50 seasons.

“The best business decision my company has yet made.”

Rene Medina

President, Koala Kickball

Be our next success story.

agsdi-champagne

The best companies deserve the best service.

We're passionate about what we do and love working with people who approach their work the same way. You strive to deliver the best and so that's what we'll do for you. You deserve it.