Building an innovative healthcare brand

From its beginings as a physical therapy service out in the field, GO PT set out to be a company on-the-go for people on-the-move. The friendly logo features soft curves and a humanistic font representing the care and service patients can expect from GO PT’s healthcare professionals. A runner, in the style of Olympic designs, sheltered within an oblique “o” provides a sense of forward motion and stability while serving as the logo’s iconic element. 

When GO PT opened its first location in Seattle’s South Lake Union neighborhood, the clinic needed signage and other branded materials. Guzman Labs coordinated, designed, and printed materials including permanent location signage and window decals.

GO PT needed a user friendly website that would allow both longtime and first-time patients to gather information, file their paperwork, book appointments, and learn about exercises and treatment options. Guzman Labs developed a responsive website that integrated with the company’s third-party appointment manager as well as a patient registration module. The previous clinic’s website was rebranded under the GO PT banner and traffic was funnelled to the new site. Guzman Labs conducted an SEO audit including keyword research, analysis of competitor websites and marketing tactics, and applied insights to boost the GO PT’s website ranking in search engines.