Crafting a brand for Mayor Francis Suarez

Francis Suarez was a two-term commissioner running for Mayor of the City of Miami. Over the course of 18 months, Guzman Labs worked closely with Commissioner Suarez and his campaign to create a brand emblematic of the transformational leadership Suarez represented, and designed signage and other campaign materials.

Writing a New History

The brand leveraged modern hues of traditional, political colors to connote a fresh, new generation of political leadership.

Moving Miami Forward

Sharp, slanted lines and oblique lettering provide a sense of propulsion and motion to the logo and branded materials evocative of the progress sought by the candidate.

Putting People First

Wide kearning and humanistic fonts deliver campaign messages clearly while art deco elementes speak to Miami’s history as a style capital.

Campaign Signage

Guzman Labs designed campaign signage including posters, yard signs, billboards, backdrops, and more.

Campaign Signage

Guzman Labs designed campaign signage including posters, yard signs, billboards, backdrops, and more.

Mailers & Marketing Material

Guzman Labs designed brand collateral to support voter outreach initiatives including mailer campaigns, pamplhets, postcards, platform cards, and more.

Reaching Out to Everyone

Campaign materials were designed in multiple languages: English, Spanish, and Creole – the three most commonly spoken languages in Miami.

Francis Suarez was elected the 43rd Mayor of the City of Miami with over 90% of the vote becoming the first mayor to be born in the city.

“Thankful that he went along with us on this journey and for the many hours he helped us build our brand. We look forward to working with him in the future… part of our family.”

Francis Suarez

Mayor, City of Miami

Be our next success story.

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