Designing an industry shaker
DC Fuel Services, a family owned and operated marine fueling company, needed a brand identity. The seal design evokes traditional elements commonly used in the oil and gas industries while more contemporary elements like the use of negative space and a modern typeface represents the company’s forward thinking approach and user friendliness. Brand collateral including promotional t-shirts, labels, and waterproof business cards help the startup launch its brand in the South Florida market.
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